Decoding Discourse

At Decodis, we do more than just listen. We decode. We hear not only what people say and the words they choose, but how they say it – the pitch, pauses and emphasis in their voice. We have found that if you give people the space to talk – in their own language or dialect – they will tell you exactly what they think, both about their experiences and their perspectives.   

Using a set of tech-led techniques, we can gather these voices in detail and at scale. We create custom data capture tools and analyses, elevating the voices of respondents. From survey development to final analyses, we can help organizations better understand the populations they serve.

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Resources

Document with an explanation of our methodology and past projects.

A slide deck that explains our work and methodology with examples.