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Decoding Discourse

At Decodis, we do more than just listen. We decode. We hear not only what people say and the words they choose, but how they say it – the pitch, pauses and emphasis in their voice. We have found that if you give people the space to talk – in their own language or dialect – they will tell you exactly what they think, both about their experiences and their perspectives.   

Using a set of tech-led techniques, we can gather these voices in detail and at scale. We create custom data capture tools and analyses, elevating the voices of respondents. From survey development to final analyses, we can help organizations better understand the populations they serve.

A social research company

At Decodis, we believe that actively giving people the space to express themselves as they wish – in their own language, in their own dialect, in their own voice – elevates our understanding of their lived experiences and opinions.

We realize this principle by offering impact investors, private corporations, donors, thinktanks, NGOs and governments nuanced insight into the perspectives of the populations they serve. We use methods that are high-powered, scalable and low-cost. We achieve this by leveraging not only automated interview methods such as Interactive Voice Recording (IVR), but also scalable analytics such as Natural Language Processing, Discourse Analysis, and Acoustic Analysis. Our methods have proven to be effective in helping organizations understand and better serve their target populations.

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Document with an explanation of our methodology and past projects.

A slide deck that explains our work and methodology with examples.

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